Black Friday traditionally starts on the Friday after Thanksgiving in the United States and is increasingly treated as a multi‑day or even multi‑week sale period that often runs through the weekend and ends on Cyber Monday.

Core dates

  • Black Friday is the day after U.S. Thanksgiving, so it always falls on a Friday in late November.
  • Many retailers extend “Black Friday” offers across the whole weekend, often branding it as “Black Friday weekend” and wrapping up with Cyber Monday on the following Monday.

When does it “start”?

  • Officially, Black Friday “starts” at 12:00 a.m. local time on that Friday, but many big retailers launch doorbusters late on Thanksgiving evening or even earlier in the week.
  • In recent years, online and large-chain promotions have appeared as early as the first or second week of November, marketed as early Black Friday or “Black November” deals.

When does it “end”?

  • In a strict calendar sense, Black Friday ends at 11:59 p.m. on that Friday.
  • In practice, most brands now run Black Friday pricing through the weekend, then switch to Cyber Monday–branded offers on Monday; some keep discounts live for a full “Cyber Week.”

2026 example

  • In 2026, Black Friday falls on Friday, November 27.
  • Many businesses plan for heavy discounting from Friday, November 27, through Cyber Monday on Monday, November 30, making it a concentrated four‑day shopping window.

Information gathered from public forums or data available on the internet and portrayed here.