The Rose Parade traditionally starts at 8:00 a.m. Pacific Time on New Year’s Day in Pasadena, California.

Quick answer

  • For the 2026 Rose Parade, it is scheduled to begin at 8:00 a.m. PT on Thursday, January 1, 2026.
  • The official organizers describe it as beginning at 8 a.m. PST on January 1 in Pasadena, USA.

Extra details

  • If you are watching on TV in the U.S., that 8:00 a.m. Pacific start is 9:00 a.m. Mountain, 10:00 a.m. Central, and 11:00 a.m. Eastern for most broadcasts.
  • Locally along the route, spectators are usually advised to be in place by around 6:00–7:00 a.m. because streets close and the crowds build well before the official start.

Information gathered from public forums or data available on the internet and portrayed here.