Toyotathon typically ends in early January, and for the current 2025–2026 season most dealerships list the end date as January 5, 2026.

Current Toyotathon end date

  • Multiple Toyota dealer sites advertising the 2025 Toyotathon state that the event runs from November 19, 2025, through January 5, 2026.
  • Phrases like “Hurry in before the sales event ends on January 5, 2026” and “Toyotathon ends January 5, 2026” appear consistently across these dealer pages.

Does it vary by location?

  • Toyotathon is a national year‑end promotion, but the exact dates and specific offers are administered by regional distributors and individual dealers, so fine details can vary slightly by area.
  • Some dealer pages explicitly say that dates and specials apply to “participating dealers” in their region, which means it is always safest to confirm with your local store.

Quick advice if you’re shopping

  • If you plan to buy or lease during Toyotathon, aim to visit or contact your dealer before January 5, 2026, since “final days” ads already emphasize limited‑time savings.
  • Check your local Toyota dealer’s website or call directly, because they will list their Toyotathon hours, any extended New Year’s weekend schedule, and the exact end date for your market.

Information gathered from public forums or data available on the internet and portrayed here.