when is cadillac revealing their livery

Cadillac’s full 2026 Formula 1 race livery was revealed on Sunday 8 February 2026 , during a TV commercial in the Super Bowl broadcast, with the spot expected to air around 3 a.m. GMT on Monday 9 February.
When is Cadillac revealing their livery?
Key date and timing
- Main reveal date: Sunday 8 February 2026, via a Super Bowl TV commercial in the United States.
- Approximate time (for Europe/UK fans): The advert is expected around 3 a.m. GMT on Monday 9 February , depending on in-game ad breaks.
- Parallel reveal: At the same time as the Super Bowl spot, Cadillac is also unveiling the livery on a special installation in Times Square, New York , where a frosted display “thaws” to show the car.
So if you’re planning to watch it live:
- In North America, just follow the Super Bowl broadcast on 8 February and watch for the Cadillac F1 ad.
- In Europe, you’ll likely be catching it in the very early hours of 9 February (around 3 a.m. GMT).
Quick Scoop: What’s already been shown?
Before the full race livery, Cadillac ran a monochrome “camo” test livery at the Barcelona shakedown at the end of January, designed to hide aero details.
- It’s a black-and-silver, geometric look with a big Cadillac crest, distinct from the final race colours.
- This test scheme will not be the same as the official 2026 race livery you’ll see in the Super Bowl advert.
Fans and F1 media have already been teasing that the Super Bowl reveal is a statement move: an American brand using America’s biggest TV event to launch America’s newest F1 team.
Forum and trending chatter
On forums like Reddit’s r/formula1, fans have been asking the same thing you are— “when is Cadillac revealing F1 livery?” —with the consensus locking in on February 8 as Cadillac’s chosen reveal date.
Comment threads and fan videos talk about:
- How “very American” it is to debut an F1 livery during the Super Bowl.
- Speculation about the final colourway (strong “V-Series” identity, bold American styling, and hints of black-white-red with exposed carbon).
One popular theme in discussions: people are treating this as a symbolic moment for F1’s growth in the US, especially with Cadillac joining the grid alongside established European teams.
Mini FAQ
Q: Is the livery already out now (February 2026)?
Yes. The debut livery has now been shown in the Super Bowl commercial and
covered by outlets like Formula 1, Motorsport.com, ESPN, and various F1
YouTube channels.
Q: What was that black test car everyone saw?
That was the testing/shakedown livery for Barcelona, a one-off monochrome
camo design meant to hide the car’s real shapes before the full reveal.
Bottom note: Information gathered from public forums or data available on the internet and portrayed here.