Amazon’s October Prime Day event is now branded as Prime Big Deal Days , and the 2025 dates are officially October 7–8, 2025. Future October events like 2026 are only estimated, not officially confirmed yet, but are expected for early–mid October.

Quick Scoop: When is Prime Day in October?

  • The October event is Amazon’s fall “Prime Day” and is currently called Prime Big Deal Days.
  • For 2025 , major outlets report it will run October 7–8, 2025 (a Tuesday–Wednesday window).
  • For 2026 , seller and promo-calendar forecasts suggest dates in the first half of October , often around the second week (for example, ranges like October 6–7 or 13–14 are being used as planning estimates). These are not yet official and should be treated as predictions only.

In practice: if you are planning travel, budgets, or inventory, assume a 48‑hour event in early–mid October, then adjust once Amazon posts the final dates about a month ahead of time.

Why the October Prime Day Exists

  • The October sale is designed to kick off early holiday shopping and to compete with Black Friday and other retailers’ fall events.
  • It typically mirrors July Prime Day with big discounts in electronics, home, fashion, and early gift items, but shoppers skew more “serious” and holiday‑focused.

Pattern Over the Last Years

  • In 2022 , the fall event (then often called a second Prime Day) ran October 11–12.
  • In 2025 , the fall event is set for October 7–8, continuing a trend toward slightly earlier October timing.

Planning Tip

  • Expect Amazon to confirm exact October dates only a few weeks before the event , via its homepage and press releases, so it is worth checking again closer to fall for the final announcement.

Information gathered from public forums or data available on the internet and portrayed here.