Amazon hasn’t announced the exact 2026 Prime Day dates yet, but the last fully confirmed event (Prime Day 2025) ran from July 8 at 12:01 a.m. PT until the end of July 11 at 11:59 p.m. PT, meaning it “ended” at midnight going into July 12.

Quick Answer: When Prime Day Is “Over”

  • For 2025, Prime Day was over at 11:59 p.m. PT on July 11 (3 a.m. ET on July 12).
  • For 2026, most predictions expect a mid‑July event lasting 2–4 days, likely ending late at night between July 7–10 if Amazon keeps the 4‑day format.
  • On the final day, deals normally stop at midnight Pacific Time (around 3 a.m. Eastern) on that last calendar day of the sale.

What This Means For You

  • If you are shopping during Prime Day:
    • Check the official Prime Day banner on Amazon; it will show the exact end date and often a countdown.
* Flash and Lightning Deals may end earlier than the overall event, sometimes in a few hours or when stock runs out.
  • If you are asking about 2026 specifically:
    • Analysts currently expect Prime Day 2026 in the second week of July, with an end sometime late at night on the final day (similar to 2025’s pattern).
* You will likely see the official dates announced about a month in advance (around mid‑June 2026).

Trend Context: How Long Prime Day Lasts

  • Started as a 24‑hour event in 2015 and gradually expanded to 36, then 48 hours.
  • In 2025 it became a 96‑hour (4‑day) event, with some experts predicting Amazon will repeat the multi‑day format in 2026.

If you are on the site and still see the Prime Day homepage with live deals and a countdown, Prime Day is not over yet; once that disappears and prices jump back to normal, it’s done for that year.

Information gathered from public forums or data available on the internet and portrayed here.