Rhode is already available at Sephora UK: it launched on 10 November 2025, both online at sephora.co.uk and in Sephora UK stores.

Quick Scoop

  • Hailey Bieber’s brand Rhode confirmed a rollout into Sephora’s US and Canada stores first in September 2025, with UK to follow later in the year.
  • Sephora UK then announced that Rhode would be stocked exclusively through Sephora UK, online and in-store, from 10 November 2025.
  • Coverage of the UK launch highlights in-store displays, pop‑ups, and a full lineup including Peptide Lip Treatment, Peptide Glazing Fluid, Barrier Restore Cream, and more.

So what does that mean if you’re in the UK now?

  • You don’t have to wait for Rhode at Sephora UK anymore – it’s already live, and you can shop it both online and in physical stores.
  • If a specific shade or product is missing, it’s more likely a stock or rollout issue rather than the brand not being launched yet, since the official UK debut has already happened.

Forum / trending context

Beauty fans had been tracking hints since Rhode first teased a Sephora partnership, with early reports saying UK access would come “later in the year” after the US and Canada launch. As Sephora expanded its UK store footprint, speculation on social and in forums grew that Rhode would anchor new store openings and pop‑ups, which the November 2025 launch effectively delivered on with high‑visibility in‑store activations and kits.

“When is Rhode coming to Sephora UK?” has basically shifted from a future‑tense question to “Which Sephora UK store has the best Rhode display and stock?” as of late 2025.

TL;DR: Rhode came to Sephora UK on 10 November 2025 and is now available both online and in UK stores as an exclusive Sephora brand.

Information gathered from public forums or data available on the internet and portrayed here.