The Rose Parade (also called the Rose Bowl Parade) is held every year on the morning of New Year’s Day, January 1, in Pasadena, California, unless January 1 falls on a Sunday, in which case it is moved to January 2.

Quick Scoop

  • The Rose Parade traditionally starts at 8:00 a.m. Pacific Time on New Year’s Day.
  • It takes place along a 5.5‑mile route through Pasadena, beginning near Orange Grove Boulevard and Green Street and continuing along Colorado Boulevard.
  • For 2026 specifically, the 137th Rose Parade is scheduled for January 1, 2026.

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