Starbucks has announced that the Pumpkin Spice Latte (and the full 2025 fall menu) will return on Tuesday, August 26, 2025 , in the U.S. and many other markets.

Quick Scoop

  • Official 2025 PSL return date: August 26, 2025.
  • That date is a few days later than the 2024 launch, but still earlier than many of the pre-2020 years, which often started in September.
  • Grocery-store pumpkin spice creamers and ready-to-drink coffees hit shelves earlier in August, so you may see ā€œpumpkin seasonā€ start before the in-store drinks.

For lots of fans, August 26 is basically the ā€œunofficial first day of fall,ā€ no matter what the calendar says.

What you can expect in 2025

  • Core drink: Pumpkin Spice Latte (hot, iced, or blended) with espresso, milk, pumpkin spice syrup, whipped cream, and pumpkin pie spice.
  • Timing pattern: 2025ā€™s August 26 date is Starbucksā€™ latest PSL launch since 2022, but still earlier than the classic earlyā€‘September launches from older years.
  • Strategy: Seasonal items like the PSL account for a notable share of Starbucks sales and drive a spike in store visits right after launch, so the company heavily leans on this drop each year.

Forum / ā€œpumpkin seasonā€ chatter

On Starbucksā€‘focused forums and Reddit, people often talk about ā€œpumpkin seasonā€ lasting until stores run out of sauce or it expires, which can be anywhere from late December to even early spring in some locations. That means while the official start is August 26 in 2025, the end date is much looser and depends on each storeā€™s stock and demand.

TL;DR: If youā€™re planning your 2025 pumpkin runs, circle August 26, 2025 for Starbucksā€™ inā€‘store Pumpkin Spice Latte and fall menu, with pumpkin products in grocery channels showing up a bit earlier in August.

Information gathered from public forums or data available on the internet and portrayed here.