Amazon Prime Day 2025 ran from Tuesday, July 8, 2025 through Friday, July 11, 2025, making it a four‑day event.

Quick Scoop

  • Official dates: Prime Day 2025 took place July 8–11, 2025, starting just after midnight Pacific Time on July 8 and ending late on July 11.
  • Longest “Prime Day” ever: Instead of the traditional 48 hours, Amazon expanded it to a 96‑hour sale across multiple countries.
  • Global rollout: The July 8 start date covered major markets like the U.S., UK, Germany, Japan, and many others, with some regions (like Brazil and India) getting their own Prime Day timing later in the summer.

Why it mattered in 2025

  • The four‑day format was framed as a way to give shoppers more time for summer deals during a tighter economic climate.
  • Media and forums highlighted it as the “longest Prime Day ever,” noting that it still followed Amazon’s pattern of holding the event in mid‑July, usually starting on a Tuesday.

TL;DR: If you’re searching “when was Prime Day 2025,” you’re looking at July 8–11, 2025, a special four‑day run that set a new length record for the event.

Information gathered from public forums or data available on the internet and portrayed here.