Red Bull, as the energy drink brand we know today, was created and first launched in Austria on 1 April 1987.

Quick Scoop: When was Red Bull created?

Red Bull’s story has two key dates:

  • 1984 – Red Bull GmbH (the company) is founded in Austria by Dietrich Mateschitz and Chaleo Yoovidhya to adapt a Thai drink called Krating Daeng for Western markets.
  • 1987 – The actual Red Bull energy drink is launched on the Austrian market on 1 April 1987, which is generally treated as the “birth” of Red Bull as a product.

So if you’re asking “when was Red Bull created,” most sources point to 1987, when the drink first hit shelves in Austria and effectively kicked off the modern energy drink category.

TL;DR:

  • Company founded: 1984 in Austria.
  • Drink created/launched: 1 April 1987 in Austria (this is the usual answer to “when was Red Bull created”).

Information gathered from public forums or data available on the internet and portrayed here.