Snapchat was first created and launched in July 2011 under the original name Picaboo , and was rebranded as Snapchat in September 2011.

Key dates

  • July 2011: The app debuts as Picaboo, a disappearing-photo sharing app built by Evan Spiegel, Reggie Brown, and Bobby Murphy while they were students at Stanford University.
  • September 2011: After a relaunch and rebranding, the service takes on the name Snapchat and begins the growth path that turns it into a major social platform.

Quick Scoop

  • Creation year: 2011 (concept developed around 2010, launch in mid‑2011).
  • Original name: Picaboo, later changed to Snapchat a few months after the initial release.
  • Founders: Evan Spiegel, Reggie Brown, and Bobby Murphy, all associated with Stanford University at the time.

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