The classic Corona Christmas commercial – the one with the quiet beach and a single palm tree lighting up – was first made and aired for the 1990 holiday season.

Quick scoop

  • The spot is commonly referred to as “O Tannenpalm” and debuted in December 1990.
  • It was produced as a simple, low-budget holiday ad (around 50,000 dollars) that ended up running year after year with essentially no changes.
  • Because it has aired every Christmas season since 1990, many sources now list it as one of the longest-running unchanged TV commercials, especially for a beer brand.

Extra context

  • The commercial was filmed on a beach in Mexico (Yucatán region), matching Corona’s warm-weather, “find your beach” branding even at Christmas.
  • Social and nostalgia posts in recent years still call out that it originally ran for the 1990 Christmas season and has been brought back every year since, often noting anniversaries like its 30th and 35th holiday runs.

TL;DR: It was made for and first broadcast in the 1990 Christmas season, and has stayed on air every holiday season ever since.

Information gathered from public forums or data available on the internet and portrayed here.