Doritos were first introduced as a branded snack in 1964 in Southern California, with nationwide distribution in the United States following in 1966.

Quick Scoop

  • The concept for Doritos came from a Disneyland restaurant called Casa de Fritos in the early 1960s, where leftover tortillas were cut, fried, and seasoned instead of being thrown away.
  • These seasoned tortilla chips proved popular with visitors and caught the interest of Frito-Lay, which refined the idea and formally launched Doritos in 1964, later rolling them out nationally as the first mass-market tortilla chip by 1966.
  • The earliest Doritos were just toasted corn tortilla chips; flavored versions appeared later, starting with taco flavor in 1967 and nacho cheese in the early 1970s.

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