Twizzlers, as the specific twisted licorice-style candy, were first produced in 1929 by the company then known as Young & Smylie.

Quick Scoop

  • The licorice company behind Twizzlers traces its roots back to 1845, when Young & Smylie was founded, making it one of the oldest U.S. candy makers.
  • The brand name and product Twizzlers refer to spiraled or twisted licorice sticks that were introduced in 1929, decades after the company itself began.
  • Over time, Twizzlers expanded from classic licorice to the familiar red, often strawberry-flavored twists that are widely sold today.

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