The new Budweiser commercial is set to air during Super Bowl 60 on Sunday, February 8, 2026, during the game broadcast on NBC starting at 6:30 p.m. Eastern Time.

Quick Scoop: When will the Budweiser commercial air?

Budweiser’s latest Super Bowl spot for 2026 is a 60-second commercial titled “American Icons,” created to celebrate Budweiser’s 150th anniversary alongside America’s upcoming 250th birthday. It will air as one of the in-game ads during Super Bowl 60 (Super Bowl LX), hosted at Levi’s Stadium, with kickoff at 6:30 p.m. ET on February 8, 2026, on NBC (also streaming on Peacock and other partner platforms).

You don’t actually have to wait for the game to see it: Budweiser has already released the full commercial online, including on its official YouTube channel, where you can watch the spot ahead of the live TV airing.

What’s in the new Budweiser commercial?

The 2026 Budweiser Super Bowl commercial leans heavily into patriotic and nostalgic themes, pairing classic American imagery with emotional storytelling. The ad centers on a touching story between a young Budweiser Clydesdale and a bald eagle chick as they grow up, forming an unlikely bond that symbolizes friendship, protection, and freedom.

As the story progresses, the Clydesdale and eagle mature, culminating in a powerful scene where the eagle soars skyward while the horse charges forward, a visual metaphor for American spirit and heritage. The spot is set to Lynyrd Skynyrd’s “Free Bird,” which adds a soaring, emotional rock backdrop to the visuals.

Where and how you can watch it

Here are your main ways to catch the Budweiser “American Icons” commercial:

  • During the live TV broadcast of Super Bowl 60 on NBC on February 8, 2026, sometime after the 6:30 p.m. ET kickoff.
  • On official streaming options carrying the game, such as Peacock, and other participating platforms that simulcast NBC’s feed.
  • Online on Budweiser’s official YouTube channel and other digital platforms, where the full “American Icons” spot is already available to watch before the game.

If you’re mainly interested in seeing the commercial itself and not the entire game, watching it online is the most straightforward option, since Budweiser and various media outlets are already hosting the full video.

Forum & trending context

On forums, social media, and video comment sections, a lot of the discussion around the Budweiser Super Bowl commercial focuses on a few recurring themes:

  • The return of the iconic Clydesdales and their association with “classic” Budweiser ads.
  • The strong patriotic tone, combining the Clydesdale with the bald eagle and references to American heritage.
  • Reactions to the emotional angle of the story, with many viewers describing it as a “heartwarming” or “goosebumps” style ad.
  • Nostalgia for older Budweiser Super Bowl commercials and comparisons to past fan-favorites.

While some viewers are mainly tuning in for the game itself, others specifically look out for this kind of high-production, story-driven beer commercial as part of the Super Bowl tradition.

Key facts at a glance (HTML table)

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Detail Answer
When will the Budweiser commercial air? During Super Bowl 60 on Sunday, February 8, 2026, during the NBC game broadcast starting at 6:30 p.m. ET.
Commercial title "American Icons".
Length 60 seconds.
Main themes Patriotism, American heritage, friendship between a Clydesdale and a bald eagle, Budweiser’s 150th anniversary and America’s 250th.
Music used "Free Bird" by Lynyrd Skynyrd.
Where to watch now On Budweiser’s official YouTube upload of the Super Bowl LX spot and media sites featuring the ad ahead of the game.

Information gathered from public forums or data available on the internet and portrayed here.