Ulta Beauty World 2026 tickets go on sale today.
The event takes place on April 16, 2026, at the Orange County Convention Center in Orlando, Florida, with a masterclass option on April 15.

Sale Details

Tickets became available at 10 a.m. ET on January 21, 2026 —that's right now, as of this afternoon. Given the buzz from last year's rapid sell-out, expect high demand; prepare to purchase quickly through the official Ulta Beauty World landing page. Each email and transaction limits buyers to one ticket, requiring matching government-issued ID at entry.

Pricing Breakdown

  • Main Expo Ticket : $160 + $5 processing fee
  • Masterclass (April 15) : $75 + processing fee (limited spots)
  • Combo (Both Days) : $199 + $5 processing fee, including swag bag worth over $2,000

Attendees enjoy 200+ beauty brands, expert panels, live demos, and exclusive perks like meet-and-greets.

Trending Chatter

Forum discussions on Reddit highlight excitement and past sell-outs, with users sharing tips like checking Ulta emails and social media for alerts. Earlier speculation pegged late February sales based on 2025 patterns, but official updates confirm today's launch. Caregiver tickets are limited—email [email protected] post- purchase.

TL;DR : Tickets on sale now at 10 a.m. ET today (Jan 21); act fast to snag your spot for this beauty extravaganza. Information gathered from public forums or data available on the internet and portrayed here.