when you market medicare advantage and part d plans, what may you offer as a gift to induce enrollment in a plan?

You may offer a gift worth no more than $15 , and it cannot be cash or require enrollment to receive it. Gifts at marketing events must be offered to everyone attending, regardless of whether they enroll.

For Medicare Advantage and Part D marketing, the key rule is that gifts are allowed only in a limited way: they must be nominal in value, not tied to signing up, and not used to pressure enrollment.