When you repost on Instagram using the new built‑in Repost button, it does two main things: it shows that content to your followers in their home feed, and it also gets saved into a separate “Reposts” tab on your profile.

Where your repost actually goes

  • The reposted photo or Reel can appear in your followers’ main feed, similar to how it works on TikTok or X (Twitter), with a small label showing that you reposted it and credit to the original creator.
  • Your profile gets a dedicated Reposts tab (usually next to Reels and Tagged), where all the posts you’ve reposted are collected in one place.
  • The original post still “belongs” to the creator, so when someone taps it, it goes back to the original account and not to a separate new post of yours.

Why you might not “see” it

  • You won’t see a new square added to your main grid like a normal post; instead, you need to tap into the Reposts tab on your own profile to view everything you’ve shared.
  • Sometimes followers only notice reposts if the algorithm surfaces them in their feed; just because you reposted something doesn’t guarantee every follower will see it immediately.

Repost vs. Story share

People often confuse reposting with sharing to Story, but they’re different.

  • Repost button : Sends the content to followers’ feeds and into your Reposts tab; it’s more like a “boost” that sticks around.
  • Share to Story : Uses the paper‑plane icon and sends the post to a 24‑hour Story, which can then optionally be saved as a Highlight; this does not show up in your Reposts tab.

Can you undo or edit a repost?

  • If you change your mind, you can remove a repost by tapping and holding it in the Reposts tab (or tapping the repost icon again on the post) and choosing to delete/undo the repost.
  • Any little note/comment you added when reposting (the thought‑bubble style overlay) only shows on your reposted version that followers see in their feeds, not on the original post.

SEO mini‑note for your post

If you’re writing about this topic, work the exact phrase “when you repost on Instagram where does it go” into your title or first paragraph, and sprinkle phrases like “Instagram repost tab” and “where reposted posts show up” a few times for better search visibility.

Information gathered from public forums or data available on the internet and portrayed here.