The Rose Parade floats are displayed for public viewing after the parade along Sierra Madre Boulevard and Washington Boulevard in Pasadena, California, during an event called Floatfest: A Rose Parade Showcase.

Where the floats are shown

After the Rose Parade on New Year’s Day, the floats are moved off the parade route and parked in a 2‑mile stretch along:

  • Sierra Madre Boulevard (between Orange Grove Boulevard and Washington Boulevard)
  • Washington Boulevard (between Sierra Madre and Fair Oaks Avenue)
    in downtown Pasadena, CA 91107.

This area is often referred to as the “Floatfest” or “post‑parade float viewing” zone, where visitors can walk right up to the floats and see all the floral details up close.

When to see them

For the 2026 Rose Parade, the floats will be on display:

  • January 1–3, 2026 (New Year’s Day through January 3)
  • Typically from around 10:00 AM to 5:00 PM each day , though exact hours may vary slightly by year.

This is a rain‑or‑shine event, and admission is usually free (though parking or shuttle fees may apply).

What the viewing experience is like

  • You can walk within a few feet of nearly every float and see the intricate flowers, decorations, and moving parts up close.
  • Floatfest includes live entertainment, food trucks, a beer and wine garden, and a video wall showing parade highlights.
  • Many float sponsors and builders are on site to answer questions and share stories about how their floats were made.

Where to see floats being built (before the parade)

If you want to see the floats while they’re being decorated, that happens earlier in December at the “Decorating Places” sites:

  • Rosemont Pavilion (700 Seco Street, Pasadena, CA 91103)
  • Rose Float Plaza North & South (in Irwindale, CA).

These sites are open for a few days before the parade (usually around December 28–30) and charge admission; they show the floats covered in flowers and being finished by volunteers.

Quick summary for 2026

Detail| Info
---|---
Event| Floatfest: A Rose Parade Showcase 359
Dates| January 1–3, 2026 359
Location| Sierra Madre Blvd & Washington Blvd, Pasadena, CA 1359
Hours| ~10:00 AM – 5:00 PM daily (check official site for exact times) 359
Cost| Free to walk among the floats; parking/shuttles may have fees 1359

For the most current map, parking, and shuttle info, it’s best to check the official Tournament of Roses or Visit Pasadena website closer to the event.

Information gathered from public forums or data available on the internet and portrayed here.