You can buy a TV both online and in physical electronics stores; the best option depends on whether you care more about price, convenience, or seeing the screen in person.

Quick Scoop: Where to buy a TV

1. Big electronics chains (in-store + online)

These are ideal if you want to see picture quality, compare sizes, and get in- person advice.

  • Large electronics retailers (for example, MediaMarkt or Saturn in many European countries) usually have big TV sections, lots of brands, and frequent promotions.
  • Many of these chains also have full online stores where you can order delivery, extended warranties, and installation service.
  • Some department stores and large supermarkets also carry TVs, but selection is smaller and prices may be higher than at dedicated electronics chains.

2. Brand-direct online stores

If you already know the brand and type you want (like OLED from a specific company), buying directly from the manufacturer can be simple.

  • Major TV brands (for example, Samsung) sell their entire lineup directly on their official websites, including 4K, 8K, OLED, and various smart TV lines.
  • Brand sites often highlight the newest models first and may offer launch deals or bundles (such as soundbars or extended warranty promotions).

3. General online retailers

These are best if you want to compare many models quickly and focus on price and delivery.

  • Big online marketplaces and multi-category shops list a wide range of TVs, let you filter by size, price, and features, and often offer fast shipping and easy returns.
  • Some regional online retailers focus heavily on electronics and promote discounts, free delivery, and good customer ratings on their TV categories.

4. Deal and review sites (to choose which TV)

Before you buy, it helps to decide on a specific model and then hunt for the best price.

  • Specialist review sites maintain updated lists of the best TVs currently on the market, ranking models by picture quality, gaming performance, and value.
  • Community forums and deal sites discuss where people are finding good TV offers right now, plus real-world feedback on build quality and reliability.

Simple path to follow

  1. Decide your budget and size range (for example: “55–65 inch, mid-range price”).
  2. Check a reputable review list for the best current models in that range.
  1. Visit one nearby electronics store to see similar TVs in person (brightness, reflections, viewing angles).
  1. Once you know what you like, compare prices on a couple of major online retailers and, if available, the brand’s own store.

If you tell me your country or city and rough budget, I can narrow this down to specific stores and a couple of current model suggestions.