Burning Blossoms are spent at the Midsummer Fire Festival vendor in the capital cities. That vendor sells the event rewards, and Burning Blossoms are the currency you use to buy them.

Where the vendor is

  • In your faction’s main capital city during the festival.
  • The exact NPC name can vary by faction, but it’s the Midsummer vendor tied to the event reward shop.
  • The festival runs until July 5 in the current event listing.

How to find them fast

  • Go to your capital city and look for the holiday event area/NPCs near the Midsummer decorations.
  • If you’re having trouble, check the event guide for the vendor locations and reward lists.
  • Burning Blossoms are also used for rewards like pets, toys, and transmog, so they’re the right currency to save for the shop.

What to buy

  • Event cosmetics and collectibles are the main uses for Burning Blossoms.
  • Community guides also note you can farm blossoms from bonfires, daily quests, and the holiday boss.

TL;DR: Spend Burning Blossoms at the Midsummer Fire Festival vendor in your capital city.