Concealer goes on specific areas you want to brighten, even out, or subtly reshape—not all over your face.

Quick Scoop

Think of concealer as a targeted eraser and highlighter in one.

1. Core spots for most people

  • Under the eyes: inner and outer corners where darkness and shadows are strongest.
  • On blemishes and acne marks: directly on spots that still show through after foundation or skin tint.
  • Around the nose: sides of the nostrils where redness often appears.
  • Any dark spots or hyperpigmentation: tapped just on the discoloration, not the whole area.

2. For brightening and lifting

  • Center of the forehead (small area), bridge of the nose, and center of the chin to subtly brighten the face.
  • Top of cheekbones and just a bit under the outer corner of the eye for a lifted look instead of one big triangle under the eye.
  • Inner corners of the eyes to open up and “wake up” the eyes.

3. For shaping and contouring (optional)

Using a slightly lighter shade than your skin tone:

  • Under eyes, center of the nose, middle of the forehead, chin, cupid’s bow, and under the brow bone to highlight and bring forward features.

Using a slightly deeper shade than your skin tone:

  • Under cheekbones, sides of the nose, along the hairline, and jawline to softly sculpt the face.

4. Where it should NOT go

  • Not as a full-face replacement for foundation in thick layers; covering your whole face in heavy concealer can look cakey and emphasize texture.
  • Not swiped in big, heavy streaks; thin, targeted dots or small strokes that you blend out give a more natural finish.

5. Simple order to follow

  1. Apply skincare and, if you use it, primer.
  2. Apply foundation or skin tint.
  3. Add concealer only where you still see darkness, redness, or spots, and on any high points you want to brighten.
  1. Tap or bounce to blend (sponge, brush, or fingers), keeping the product mostly where you placed it.

TL;DR: Concealer goes under the eyes, on blemishes and redness, and on a few strategic high points to brighten—not all over the face in thick layers.