Adidas is from Germany, and the company was founded in the small town of Herzogenaurach in Bavaria.

Quick Scoop: Where Is Adidas From?

  • Adidas began as a family shoe business started by Adolf “Adi” Dassler in Herzogenaurach, Germany, after World War I.
  • On August 18, 1949, he officially registered the company as “Adolf Dassler adidas Sportschuhfabrik” in Herzogenaurach.
  • The brand’s identity has stayed closely tied to Germany, even as it grew into a global sportswear giant.

So if you’re wondering “where is adidas from,” the clear answer is: it’s a German brand born and headquartered in Herzogenaurach, Germany.

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