Cousins Beach is a fictional place, but it’s supposed to be on the Massachusetts coast, loosely in the Cape Cod area.

Quick Scoop: Where it’s “meant” to be

  • In the story, Cousins Beach is located in Massachusetts , with details that hint at Cape Cod (like references to Yarmouth and a “Good Morning, Massachusetts” segment in the show).
  • The author Jenny Han has said the beach town is inspired by several East Coast spots: Cape Cod, the Hamptons, the Outer Banks, and Virginia Beach, blended into one ideal summer town.

Is Cousins Beach a real place?

  • No, Cousins Beach itself doesn’t exist as a real town you can visit; it’s fully fictional.
  • For filming, the show uses real locations around Wilmington, Wrightsville Beach, Carolina Beach, Kure Beach, and Southport in North Carolina to stand in for Cousins Beach.

TL;DR

When fans ask “where is Cousins Beach supposed to be,” the best answer is:

It’s a made‑up Massachusetts beach town, inspired by Cape Cod and other classic East Coast vacation spots, but filmed in coastal North Carolina.

Information gathered from public forums or data available on the internet and portrayed here.