Where the Pancakes Are is a modern pancake restaurant brand based in London, known for all‑day pancakes and brunch dishes with a focus on good‑quality, minimally processed ingredients.

What “Where the Pancakes Are” is

  • It’s a small group of pancake restaurants that started in London in 2015 and has grown into a well‑known destination for pancake lovers.
  • The concept is all about bringing people together over pancakes , served from morning through late in the day, with both sweet and savoury options.
  • They emphasise fresh, locally sourced ingredients and avoid processed food, which is a big part of their brand story.

Main London locations

Where the Pancakes Are currently operates multiple sites in central London.

Core restaurant sites

  • Southwark / Flat Iron Square
    • Address often listed as Arch 35a, 85 Southwark Bridge Road, London SE1 0NQ.
* Tucked into the Flat Iron Square area, described as a small, cosy restaurant that often has queues at busy times.
  • Fitzrovia
    • A location on Charlotte Street (listed as 7–9 Charlotte Street, London W1T 1RG) represents their presence in the West End.
  • Battersea Power Station
    • A newer branch is described as being by the main entrance of the Battersea Power Station redevelopment, with a prominent neon “Where The Pancakes Are” sign and a sleek, Dutch‑inspired interior.

Together, these make up the main cluster of “three restaurants in Central London” that the brand highlights.

Atmosphere and experience

  • The Southwark/Flat Iron Square spot is described as quirky and relaxed, with the smell of pancakes as soon as you walk in and a busy, social vibe.
  • Battersea is positioned as more design‑led and “Dutch‑inspired,” but still casual and focused on comfort food.

Food, drinks, and menu style

While the exact menu changes over time, several recurring themes show up across reviews and brand descriptions.

  • All‑day pancakes:
    • Classic buttermilk‑style stacks, with toppings ranging from simple maple syrup to full “brunch plate” style pancake dishes.
  • Sweet and savoury:
    • You’ll find sweet stacks (chocolate, fruit, syrup) and savoury builds inspired by brunch or global flavours.
  • Extra elements and sides:
    • Mentions of things like Korean‑influenced slaw, homemade pickles, and granola show that they go beyond just basic batter + toppings.
  • Drinks:
    • Coffee is a staple, but reviews also mention the option of drinks like cider or prosecco alongside pancakes, especially later in the day.

The brand puts a lot of emphasis on ingredient quality and freshly made food (no pre‑cooked stacks waiting under heat lamps).

Practical tips if you want to visit

  • Queues and timing:
    • The Southwark branch in particular can have queues on weekends, and they historically haven’t always taken bookings for peak breakfast/lunch at weekends; arriving early is often recommended.
  • Booking:
    • Weekday bookings are typically easier to secure, while high‑traffic weekend brunch periods may be walk‑in only at some sites.

A typical visit story might look like this: you head to Flat Iron Square late on a Saturday morning, wait a bit in line while smelling pancakes on the griddle, and then sit down to a plate of thick, maple‑drenched stacks or a loaded savoury option, with coffee or something sparkling on the side.

Recent news and updates

  • The Battersea Power Station opening is one of the more recent expansions, described as “the latest location” and framed as turning the brand from a hidden gem into something more visible in a major London redevelopment.
  • The official site maintains a news/blog section with posts up through 2024 that cover things like loyalty perks, student‑oriented offers, special menus (for example, pet‑friendly ideas), and seasonal campaigns, which shows they’re actively evolving and running promotions.

If you’re searching or writing about it online, useful focus phrases include: “Where the Pancakes Are London”, “Flat Iron Square pancakes”, “Battersea Power Station pancake restaurant”, and “all‑day brunch pancakes London”.

Information gathered from public forums or data available on the internet and portrayed here.