You can buy an Every Child Matters orange shirt from several Indigenous- led or officially partnered sources that ensure proceeds support survivors, families, and reconciliation efforts. These are usually available year‑round online, and seasonally in Canadian retail stores leading up to Orange Shirt Day on September 30.

Best official / Indigenous sources

  • The Orange Shirt Society’s official online store sells “Every Child Matters” orange shirts and other merchandise, with proceeds supporting education and reconciliation initiatives connected to residential school survivors.
  • Turtle Lodge Trading Post offers the official “Every Child Matters” Orange Shirt Day T‑shirt for recent years (including pre‑orders for upcoming designs); part of each sale is donated directly to the Orange Shirt Society.
  • Native Northwest has an “Every Child Matters” collection where partial proceeds go to its Reconciliation Fund supporting people and families impacted by residential schools and intergenerational trauma.
  • Indigenous-owned shops such as Moonstone Creation (based in Calgary) sell Every Child Matters orange shirts featuring Indigenous artists, and buyers highlight both the quality and the importance of supporting an Indigenous business.

Larger retailers and local options

  • The Orange Shirt Society lists partner retailers across Canada each year; recent partners include chains like London Drugs and Thrifty Foods , which carry official Every Child Matters shirts in store while supplies last, especially before September 30.
  • Some Indigenous educational institutes and community organizations offer their own Every Child Matters shirts (for example, designs created by Indigenous artists and sold directly through their websites) with funds supporting local programs and awareness.
  • Around early fall, many local Indigenous friendship centres, community groups, and school-based fundraisers also sell orange shirts; these may not all be online but are often promoted through local social media or community postings.

Online marketplaces (use with care)

  • Marketplaces like Etsy list many “Every Child Matters” orange shirts, often marketed as Indigenous awareness tees.
  • Because the phrase “Every Child Matters” is protected and associated with Orange Shirt Day, the Orange Shirt Society notes that only designs approved or licensed by them can be called “official,” and any other design using the phrase should have written consent.
  • When using marketplaces, check:
    • Whether the seller is Indigenous or partnered with Indigenous organizations.
    • Whether any portion of proceeds is clearly stated to go to recognized reconciliation or survivor-support groups (such as the Orange Shirt Society).

How to choose a respectful option

  • Prioritize official Orange Shirt Society products or clearly Indigenous-owned businesses , since these ensure your purchase supports survivor‑led education and reconciliation rather than generic commercial profit.
  • Look for:
    • Clear mention of donations to the Orange Shirt Society or similar recognized organizations.
* Identification of the **artist** (often a First Nations, Inuit, or Métis artist) and a short explanation of the artwork’s meaning.
  • If unsure about a vendor using “Every Child Matters,” remember that the Orange Shirt Society manages use of this phrase and provides guidance about proper licensing and what can be called “official” merchandise.

Information gathered from public forums or data available on the internet and portrayed here.