Quick Scoop

If you want to sell crafts online, the best places are usually Etsy, Shopify, Amazon Handmade, Facebook Marketplace, and your own website. Etsy is often the easiest starting point for handmade items, while Shopify gives you more control over branding and customer experience.

Best Places

Platform Best for Why people use it
Etsy Handmade, vintage, craft supplies Large buyer base and strong fit for craft sellers.
Shopify Building your own store More control over design, pricing, and customer data.
Amazon Handmade Scaling to a huge marketplace Access to Amazon’s audience, but it is more selective.
Facebook Marketplace Local or social selling Easy to list items and reach nearby buyers.
Wix Simple website store Low-cost option with more creative freedom than a marketplace.

How To Choose

  • Choose Etsy if you want the fastest path to buyers for handmade goods.
  • Choose Shopify if you want to build a brand and not depend on one marketplace.
  • Choose Amazon Handmade if your products are ready for a wider, competitive market.
  • Choose Facebook Marketplace if you want simple, local sales with low setup effort.

Practical Tip

Many sellers do best by using more than one channel, so they are not dependent on a single platform. A common setup is Etsy for discovery, Shopify for the main store, and social media to bring in repeat customers.

TL;DR

For most craft sellers, start with Etsy, then expand to Shopify or your own website once you have steady sales. If you want, I can also make you a best platform by craft type list, like jewelry, candles, crochet, or digital printables.