Weetabix as a branded cereal was first produced in England, with the company starting production in Burton Latimer, near Kettering, in 1932.

Quick Scoop

  • The product known specifically as Weetabix was developed and launched by The British and African Cereal Company in an old gristmill at Burton Latimer, Northamptonshire, England, in 1932.
  • It was created as a British version of an earlier Australian cereal called Weet-Bix, invented by Australian Bennison Osborne in the 1920s.
  • While the underlying idea and original recipe trace back to Australia, the Weetabix name and commercial product most people know today were born in the UK. Information gathered from public forums or data available on the internet and portrayed here.