The government initiative that specifically promotes entrepreneurship among rural youth in agriculture is the “Attracting and Retaining Youth in Agriculture (ARYA)” scheme.

Quick Scoop: ARYA in one line

ARYA is a Government of India initiative implemented through Krishi Vigyan Kendras (KVKs) to train and support rural youth in starting agri‑business ventures so that agriculture becomes a viable career option.

What ARYA actually does

  • Trains rural youth in modern farming and allied activities like mushroom cultivation, horticulture, fish farming, poultry, and vermicomposting.
  • Helps them set up entrepreneurial units (small agri‑businesses) in their own villages.
  • Provides skill development and handholding so that young people do not migrate away from agriculture and rural areas.

An example: a group of rural youths might be trained in mushroom production, supported to set up a unit, linked to markets, and guided in basic business planning so that it becomes a sustainable income source.

Related initiatives you may see in news

While ARYA is the most direct answer to “which government initiative promotes entrepreneurship among rural youth in agriculture?”, a few other programmes often appear in the same context:

  • Innovation and Agri‑Entrepreneurship Development Programme (under RKVY) – supports agri‑startups with incubation and funding but is broader than only rural youth.
  • Skill Training for Rural Youth (STRY) – offers short, skill-based agricultural trainings to rural youth.
  • Start-up Village Entrepreneurship Programme (SVEP) – promotes village‑level enterprises in rural areas, not limited to agriculture but often linked to it.

Why ARYA is the best one‑line answer

The question is clearly targeting a youth‑focused, agriculture‑specific, entrepreneurship‑oriented government initiative in rural areas. Among current schemes, ARYA matches all three elements directly in its name, objective, and design.

So, if you have to pick just one name for an exam, interview, or quiz:
✅ Attracting and Retaining Youth in Agriculture (ARYA)

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.