The magazine that popularized the modern image of Santa Claus is Harper’s Weekly.

Quick Scoop

In the 1860s, Harper’s Weekly ran a series of illustrations by cartoonist Thomas Nast that showed Santa as a plump, jolly figure with a white beard and a fur-trimmed suit, helping fix his now-familiar look in the public imagination. Over time, these widely circulated images became the standard visual for Santa in the United States and strongly influenced how Santa is depicted around the world today.

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