The marketing function that involves determining where products will be sold is Place (also called Distribution).

Quick Scoop: What “Place” Means in Marketing

In the classic marketing mix (the 4 Ps: Product, Price, Place, Promotion), Place focuses on how and where a product gets from the producer to the final customer. It covers decisions like:

  • Which stores or locations will carry the product (online vs. physical, big-box retailers vs. boutiques).
  • What distribution channels to use (direct-to-consumer, wholesalers, retailers, marketplaces like Amazon).
  • How to manage logistics, transportation, and inventory so products are available at the right time and place.

So if an exam or quiz asks:

“Which marketing function involves determining where products will be sold?”

The best one-word answer is: Place (Distribution).

TL;DR:
The marketing function that deals with deciding where products will be sold is Place/Distribution in the marketing mix.

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