Boodles are best known as a long‑established British luxury jewellery house, founded in 1798 and still run as a family-owned brand based out of Liverpool and London.

Who are Boodles?

  • A privately held British fine jeweller and jewellery designer group, originally founded in Liverpool in 1798.
  • Still a family business, now managed by later generations of the same family from head offices in Liverpool and London.
  • Known for high‑end diamond and coloured gemstone pieces, often designed and hand‑finished in Britain with a focus on provenance and craft.

What do they do?

  • Design and sell luxury jewellery: engagement rings, high jewellery collections, and bespoke pieces.
  • Source their own diamonds and gemstones, emphasising traceability and, in some lines, single‑mine‑origin gold.
  • Collaborate on exclusive cuts such as Ashoka diamonds, for which they are the exclusive UK retailer.

Where are they based?

  • Headquarters: Liverpool, England, with major operations also tied to London.
  • Flagship “Townhouse” store on Bond Street in London, plus additional boutiques in locations including Sloane Street, Harrods, The Royal Exchange, Savoy Hotel, and other UK cities like Manchester, Liverpool, Chester, and Leeds, and one store in Dublin.

Anything else called “Boodles”?

  • There is also a character called Boodles in Disney’s “Mickey Mouse Clubhouse” universe: a floating pink disc‑like helper device that delivers “Monster Mouseketools.”
  • If your question came from a kids’ show or cartoon context rather than jewellery, you are probably thinking of that Disney character instead.

TL;DR: If you’ve seen “Boodles” in a luxury or Bond Street context, they are a historic British fine jewellery brand; if it’s in a kids’ TV/Disney context, Boodles is a floating helper character in the Mickey Mouse universe.

Information gathered from public forums or data available on the internet and portrayed here.