LadBaby are a British social media and comedy duo made up of Mark and Roxanne Hoyle, best known for their family-focused videos and record-breaking sausage- roll themed charity singles at Christmas.

Who LadBaby Are

  • LadBaby began as the online persona of Mark Hoyle, an English YouTuber and blogger who started making light‑hearted videos about becoming a dad and saving money with “life hacks.”
  • Over time it became a double act with his wife, Roxanne (often called LadBabyMum), and together they built a family‑entertainment brand across Facebook, YouTube, Instagram and other platforms.

What They’re Famous For

  • They are most famous for a run of novelty sausage‑roll themed charity singles, scoring five consecutive UK Christmas number ones between 2018 and 2022 with tracks like “We Built This City (On Sausage Rolls)” and “I Love Sausage Rolls.”
  • The songs raised money for UK food‑bank charity The Trussell Trust, which became a big part of their public image as feel‑good, family‑friendly fundraisers around Christmas.

Beyond The Music

  • LadBaby have expanded into books and kids’ content, including a bestselling children’s picture‑book series about “Greg the Sausage Roll” and an autobiography about their rise from ordinary parents to viral chart‑toppers.
  • They also front a popular podcast, brand collaborations (from fast food to snacks), clothing lines, and family‑themed merchandise, positioning themselves as an all‑round family‑entertainment brand rather than just musicians.

How People Talk About Them Online

  • Fans often see them as a light, cheerful success story: normal parents who turned funny parenting videos into charity hits and a full‑time career.
  • On forums and comment threads, there is also criticism, with some users describing them as overly commercial or “grifters,” showing that online opinion is mixed even as they remain widely known in UK pop culture.

Information gathered from public forums or data available on the internet and portrayed here.