Here’s a full, SEO‑style “Quick Scoop” on who are the ambassador of Maybelline new squad review in 2023–2026, based on publicly available info.

Who Are the Ambassador of Maybelline New Squad Review?

Maybelline hasn’t just added one face – it’s building multiple “squads” and ambassador rosters across regions, Gen Z markets, and pop‑culture niches.

Below is a clear breakdown of the most talked‑about “new squad” and key recent ambassadors.

Quick Scoop

  • Globally, Maybelline is leaning into music idols and youth groups (like Miley Cyrus and Chinese boy group Teens in Times).
  • In India, a dedicated Maybelline New York squad of ambassadors was launched around Gen Z consumers (Suhana Khan, Ananya Birla, Eksha Subba, plus PV Sindhu).
  • In Africa/South Africa, the “Beauty Squad” is built around culture‑shaping creators like Kamo Mphela, Filah Lah Lah, DJ Doowap and Lasizwe.

Think of it this way: instead of one classic “muse,” Maybelline is creating mini‑universes of ambassadors that mirror different regions and youth cultures.

The Main “New Squads” and Ambassadors

1. India: Maybelline New York Squad of Ambassadors (Gen Z Focus)

This is one of the clearest examples of a named “squad.”

Who’s in the squad?

  • Suhana Khan – Actor and rising Bollywood star, strongly associated with urban, aspirational Gen Z.
  • Ananya Birla – Platinum‑selling singer and businesswoman, also known for mental‑health advocacy.
  • Eksha Subba – Supermodel, boxer, biker and police officer, representing edgy, multi‑hyphenate “cool.”
  • PV Sindhu – Olympic badminton champion; her previous association was extended into this new squad lineup.

The brand explicitly describes this group as a “Maybelline New York squad of ambassadors” that embodies confidence, self‑expression and diversity for young Indian consumers.

2. Africa / South Africa: Maybelline Beauty Squad

In Africa, Maybelline created a “Beauty Squad” framed as a collective of creatives at the forefront of pop culture.

Members of the Beauty Squad (South Africa‑led):

  • Kamo Mphela – Music and dance superstar, also face of the SuperStay range, known for high‑energy performance.
  • Filah Lah Lah – Talented R&B singer with a strong aesthetic and sonic identity.
  • DJ Doowap – Eclectic DJ with bold personal style and club culture influence.
  • Lasizwe – Media personality and content creator with huge social reach.

This squad is positioned as a movement that celebrates African youth, diversity and the fast‑paced, hyper‑online lifestyle across the continent.

The journey is tied back to Ayra Starr , who was earlier announced as a regional spokesperson for Maybelline Africa.

3. Global New‑Era Ambassadors

Beyond named “squads,” Maybelline has added several high‑impact global ambassadors recently, which often get rolled into the broader “new squad” conversation in forums. Miley Cyrus – New global ambassador / face of campaigns

  • Announced as Maybelline New York’s newest global brand ambassador and spokesperson.
  • Fronting new color launches and the viral Sky High mascara campaigns, and even reimagining the “Maybe it’s Maybelline” jingle.
  • She’s framed as a modern beauty muse whose style mixes strength, sensitivity and personal storytelling.

Teens in Times (TNT) – Chinese boy group, global partners

  • Maybelline New York named Teens in Times (TNT) as brand ambassadors and global partners.
  • The goal: deepen the brand’s digital‑first, youth‑focused strategy and inspire a new generation to embrace individuality.

Together with earlier celebrity ambassadors like Shay Mitchell and Peggy Gou , this reinforces a global “squad” that blends K‑/C‑pop youth culture, digital fandom and high‑performance products.

Mini Sections: How These Squads Fit into Maybelline’s Strategy

What Makes Someone a “Typical” Maybelline Ambassador?

L’Oréal India leadership has explained what they look for in a Maybelline face:

  • Authenticity first – ambassadors must feel real, not overly polished personas.
  • High “cool quotient” in makeup and personal style.
  • People who speak their mind , are a bit edgy, and have a strong style statement.
  • Must resonate with young audiences and inspire them.

You can see this pattern in all the squads: multi‑talented, slightly unconventional, very online personalities.

Different Regions, Different Squads

Maybelline is not running one global “New Squad” banner – instead, it adapts to each region.

  • India – “Maybelline New York squad of ambassadors” built around Bollywood, music, sport and edgy multi‑profession figures (Suhana, Ananya, Eksha, PV Sindhu).
  • Africa (esp. South Africa) – “Beauty Squad” highlighting club culture, dance, music and content creation (Kamo Mphela, Filah Lah Lah, DJ Doowap, Lasizwe).
  • China / Global youth – Ambassadorship with Teens in Times (TNT) aligns with massive digital fandoms and C‑pop culture.
  • Global West – Miley Cyrus campaigns target nostalgia plus reinvention, and lean into viral products like Sky High mascara.

So when people ask “who are the ambassador of Maybelline new squad,” they’re often talking about one of these region‑specific squads rather than a single universal lineup.

Multi‑Viewpoints: How Fans and Forums Tend to See This “New Squad”

Online discussions usually cluster into a few themes (paraphrased from typical forum takes, not direct quotes):

  1. “This is the most Gen Z Maybelline has ever felt.”
    Fans point to Suhana Khan, Teens in Times and Kamo Mphela as signals that Maybelline wants to live inside TikTok / Reels culture rather than just TV ads.
  1. “It’s about diversity in a real, local way.”
    Viewers like that India’s squad includes a sportsperson and a police officer‑supermodel, while Africa’s Beauty Squad centres music, dance and nightlife culture that actually exists there.
  1. “Miley is the nostalgia play that still feels fresh.”
    People who grew up with Miley Cyrus see her as a bridge between “old school” TV stars and today’s self‑expressive beauty. The re‑worked jingle is a classic example.
  1. “Is there one official ‘Maybelline New Squad’?”
    Technically, no globally unified list has been framed under that exact wording; instead, the brand uses terms like “squad of ambassadors,” “Beauty Squad,” or “brand ambassadors/global partners” depending on region.

Helpful Table: Recent Maybelline “Squads” and Ambassadors

[5] [5] [5] [7] [7] [7] [3] [3] [3] [1][9] [9][1] [1][9]
Region / Scope Squad / Role Name Key Ambassadors Positioning / Focus Source
India Maybelline New York squad of ambassadors Suhana Khan, Ananya Birla, Eksha Subba, PV Sindhu Gen Z, self‑expression, diverse and ambitious young women
Africa / South Africa Maybelline Beauty Squad Kamo Mphela, Filah Lah Lah, DJ Doowap, Lasizwe Pop culture, dance, music, content creation, youth movement
Global (China‑led youth) Brand ambassadors & global partners Teens in Times (TNT) Digital‑first, youth‑focused global strategy, individuality
Global (West‑leaning) Global brand ambassador Miley Cyrus Modern beauty muse, Sky High mascara, new era of brand jingle

Is This the “Latest News” Right Now?

  • Miley Cyrus being announced as Maybelline’s newest global ambassador is one of the most recent high‑profile updates (late 2025).
  • Teens in Times (TNT) were named brand ambassadors and global partners in early 2026, representing a very fresh move in the Chinese and global youth market.

So if you’re looking for the current “new squad” vibe , think:

  • TNT and Miley on the global front,
  • Suhana/Ananya/Eksha/Sindhu in India,
  • Kamo/Filah/DJ Doowap/Lasizwe in Africa – all working together as a loose but very visible Maybelline “new squad.”

TL;DR (Short Answer)

The “Maybelline new squad” isn’t one single universal group, but several region‑specific squads and new ambassadors. In India, the Maybelline New York squad includes Suhana Khan, Ananya Birla, Eksha Subba and PV Sindhu. In Africa, the Beauty Squad features Kamo Mphela, Filah Lah Lah, DJ Doowap and Lasizwe. Globally, new‑era ambassadors like Miley Cyrus and Chinese boy group Teens in Times (TNT) headline campaigns and represent Maybelline’s updated, youth‑driven image.

Information gathered from public forums or data available on the internet and portrayed here.