The term “global village” was coined by Canadian media theorist Marshall McLuhan in the early 1960s, especially associated with his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media: The Extensions of Man (1964).

He used global village to describe how electronic media and communication technologies were shrinking distances and interconnecting people worldwide so that the whole world would function like a single village, with shared information and instant awareness across continents.

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