who created liquid death

Liquid Death was created by Mike Cessario, a former advertising creative director and now CEO of the brand.

Quick Scoop: Who Created Liquid Death?

• Liquid Death was founded by Mike Cessario, a Delaware‑born graphic designer and ad creative who later worked as a creative director (including at Netflix).

• He came up with the idea around 2008–2009 after seeing bands at the Vans Warped Tour drinking plain water out of Monster Energy cans due to sponsorship deals.

• Cessario wanted to make boring, healthy water feel like a rebellious, punk/metal “energy drink,” which led to the over‑the‑top name “Liquid Death” and the skull-heavy branding.

• He first tested the concept with a low‑budget video and realistic 3D can renders on social media before the product even existed, and the viral reaction helped him raise money.

• The company later launched officially in 2018–2019, growing into a multi‑hundred‑million‑dollar brand off the back of its aggressive “murder your thirst” marketing and anti‑plastic messaging.

In short: Liquid Death is the brainchild of founder and CEO Mike Cessario, who turned a joke‑sounding name and a punk‑inspired concept into a massive canned water brand.

Note: Information gathered from public forums or data available on the internet and portrayed here.