Pink Palm Puff was created and founded by Canadian teen entrepreneur Lily Balaisis in 2023, when she was 15 years old.

Quick Scoop

  • Pink Palm Puff is a viral hoodie and loungewear brand started by Lily Balaisis in the suburbs of Toronto, Canada.
  • She launched the brand at age 15 in 2023 and is listed as founder and owner on her professional profiles.
  • The brand is known for oversized, pastel, “coastal” style hoodies and matching sets that blew up on TikTok, YouTube, and Instagram among tweens and teens.

A Bit More Context

  • Lily has said she was a hoodie “fanatic” and turned that obsession into Pink Palm Puff, positioning it as a comfy but aspirational status-symbol hoodie line.
  • The company continues to market itself around limited drops, strong social media presence, and curated aesthetics, which helped it become a fast-growing youth trend.

Information gathered from public forums or data available on the internet and portrayed here.