It Works! merged with the Swedish direct-selling company Zinzino , becoming part of the “Zinzino family of businesses.”

Quick Scoop

  • The deal was announced in late January 2026 and structured as an all‑share transaction.
  • Zinzino acquired It Works!’ U.S. operational assets, including inventory, distributor agreements, customer agreements, and IP rights, plus 100% of the shares in It Works! Marketing International UC and its subsidiaries.
  • The fixed purchase price was about 30 million USD, paid entirely in newly issued Zinzino B‑shares, with an additional potential earn‑out of roughly 4 million USD in shares over five years based on future sales performance.
  • Zinzino has stated that it expects the combination with It Works! to add more than 60 million USD in extra revenue in 2026, leveraging shared networks and Zinzino’s test‑based product concept.

In short, if you’re seeing chatter about “who did It Works merge with,” the answer is Zinzino, and the brand is being folded into Zinzino’s broader direct‑sales ecosystem.

Information gathered from public forums or data available on the internet and portrayed here.