Cole Bennett is an American music video director, filmmaker, and record executive best known as the founder of the multimedia company and YouTube channel Lyrical Lemonade. He became one of the most influential visual creatives in modern hip-hop by directing distinctive, fast-paced videos for many of the biggest rap and pop artists of the late 2010s and 2020s.

Who Cole Bennett Is

Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois, a small town outside Chicago. He grew up obsessed with hip-hop, started visiting Chicago to connect with local rappers as a teenager, and later dropped out of DePaul University to focus full time on videography and music.

He is primarily known as:

  • A music video director with a very recognizable, often surreal, colorful visual style.
  • The founder and face of Lyrical Lemonade , which grew from a high-school blog into a full media brand with videos, live events, merch, and now music releases.
  • A record executive and curator , using his platform to spotlight emerging artists and help break new talent.

Lyrical Lemonade & Career Rise

Bennett started Lyrical Lemonade in 2013 as an online blog while still in high school; his mother helped name the brand and gave him his first video camera. He began by shooting low-budget videos for Chicago rappers like Vic Mensa, Taylor Bennett, King Louie, and others, uploading them to the Lyrical Lemonade YouTube channel and slowly building a niche audience.

The platform expanded as:

  • The YouTube channel evolved into a hub for music videos, live-show recaps, cyphers, documentaries, and interviews.
  • Bennett treated Lyrical Lemonade as a “side hustle” during college, prioritizing work over partying and using small opportunities—like cheap or even free shoots—to build his network and craft.
  • Over time, the brand turned into a multi-million-dollar business with festivals (like Summer Smash), merch, and major-label-level reach in the rap world.

Artists He Has Worked With

Cole Bennett’s reputation is heavily tied to the artists he has helped visually amplify, particularly in hip-hop. He has directed or overseen videos for:

  • Mainstream stars such as Eminem, Justin Bieber, Kanye West, Drake, Cardi B, and Jack Harlow.
  • Key SoundCloud/emo-rap era names like Juice WRLD (including “All Girls Are the Same” and “Lucid Dreams”), Lil Pump, Smokepurpp, and others.
  • Numerous rising underground and mid-level rappers, using the Lyrical Lemonade channel as a launchpad for their visibility.

This mix of superstar collaborations and underground discoveries is a big part of why his channel is seen as both a tastemaker platform and a commercial powerhouse.

Recent Projects & “All Is Yellow”

Beyond directing, Bennett has moved further into records and larger-scale creative projects. In 2024, he released a collaborative album titled All Is Yellow through Lyrical Lemonade in partnership with Def Jam Recordings, bringing together multiple high-profile artists under the Lyrical Lemonade umbrella.

By 2025, the Lyrical Lemonade YouTube channel had accumulated over 12 billion total views, underscoring his impact on how a generation consumes music videos online. He continues to operate as a director, creative director, entrepreneur, and cultural connector between artists, brands, and fans.

Information gathered from public forums or data available on the internet and portrayed here.