The most talked‑about new Instacart commercial right now is the 2026 Super Bowl campaign, and the main people in it are Ben Stiller and Benson Boone.

Quick Scoop: Who’s in the Instacart Commercial?

For the upcoming Super Bowl LX spot, Instacart has cast:

  • Ben Stiller – actor, comedian, and filmmaker known for movies like “Zoolander” and “Meet the Parents.”
  • Benson Boone – chart‑topping pop singer and songwriter, known from TikTok and hits like “Beautiful Things.”

They appear as a mismatched, moustachioed, retro‑style duo in teaser spots where they bicker and sing about Instacart features, setting up a humorous, music‑driven full commercial that will air around Super Bowl 60 in early 2026.

A Little More Context

  • The campaign is directed by Spike Jonze , his first Super Bowl ad in over 20 years, which is part of why the spot is getting extra buzz.
  • Teasers show Stiller and Boone playing 70s‑style band brothers, joking about football, goals vs. touchdowns, and singing about choosing bananas via Instacart.
  • These teasers are airing in the lead‑up to the game (NFC Championship, then Super Bowl pre‑game), so if you’ve seen a recent Instacart commercial with a musical duo in dated green outfits, that’s Stiller and Boone.

If you’re thinking of older Instacart ads: the brand has also worked with other celebrities in past campaigns, including stars like Kristen Bell and John Legend, but the current high‑profile Instacart commercial people are asking about is the Ben Stiller and Benson Boone Super Bowl LX campaign.

TL;DR: If you’ve just seen a new Instacart commercial with two retro‑looking guys singing and joking, the people in it are Ben Stiller and Benson Boone.

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