The comedian in SBS’s World Cup 2026 ads is Nick Mohammed. He fronts the campaign as the face of SBS’s World Cup Watchers’ Rights Association, alongside other personalities including Australian comedians Matt Okine and Mel Buttle.

Quick Scoop

Nick Mohammed is best known for Ted Lasso , but SBS is using him as the lead comic figure in the campaign.

The ads also feature supporting appearances from Matt Okine, Mel Buttle, John Cruckshank, and Lydia Williams.

Why he’s in it

SBS’s campaign is a playful bit of satire aimed at the fact that many FIFA World Cup 2026 matches fall during Australian work hours.

That’s why the ads are built around a mock “Watchers’ Rights Association” rather than a straight sports promo.

Bottom line

If you mean the main comedian/lead in the SBS World Cup 2026 ads, it’s Nick Mohammed.