The new Bachelorette is Taylor Frankie Paul, a TikTok creator and cast member from the Hulu reality series The Secret Lives of Mormon Wives who was announced as the lead for season 22, premiering in 2026.

Quick Scoop: Who She Is

  • Taylor Frankie Paul is a 31-year-old Utah influencer who first went viral on “MomTok” for content about her life and friend group in Salt Lake City.
  • She stars on The Secret Lives of Mormon Wives , where her revelations about “soft-swinging” and her marriage put her at the center of online drama.
  • ABC chose her as the first Bachelorette lead brought in from outside the traditional Bachelor/Bachelorette contestant pool.

What’s New This Season

  • This is season 22 of The Bachelorette , scheduled to premiere March 22, 2026, and it’s moving to a new Sunday night timeslot instead of the usual Monday.
  • Filming started in late October 2025 in Los Angeles, with a lineup of suitors ranging roughly from their late 20s to mid-40s.
  • The season follows Jenn Tran’s historic turn as the first Asian American Bachelorette in 2024, giving the franchise another big “reset” moment heading into 2026.

Why She’s Trending

  • Taylor’s casting taps into her existing TikTok notoriety and crossover appeal from Hulu, so Bachelor Nation and “MomTok” corners of the internet are already debating whether she’ll bring chaos, redemption, or both.
  • Her journey comes after highly publicized breakups, including her divorce and a split from boyfriend Dakota Mortensen, which has fueled speculation about how much of that past will be addressed on-screen.
  • Entertainment outlets frame her season as a “revamp” or soft reboot for the franchise after ABC briefly floated the idea of putting The Bachelorette on hiatus.

Mini Forum-Style Take

“Pulling a lead from Secret Lives of Mormon Wives feels like ABC fully leaning into crossover reality TV and TikTok drama. Either this becomes one of the most meme-able seasons ever, or it backfires spectacularly. Either way, people are going to tune in.”

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