Lululemon is the company that designed and made Team Canada’s official Olympic outfits for the current Games.

Who Made Canada’s Olympic Outfits? 🥇

Quick Scoop

If you’ve seen Canada’s Olympic gear this time around and wondered “who made Canada’s Olympic outfits?” — the answer is: Lululemon , the Vancouver- based athletic brand.

They’re not just doing a one-off, either. Lululemon is the official outfitter for Team Canada for ceremonies, village wear, travel, and more, and has been rolling out Olympic and Paralympic kits for recent Games as part of a multi- year partnership.

Lululemon x Team Canada: What’s the Deal?

  • Lululemon is the official outfitter for Team Canada at the Olympics and Paralympics, covering opening and closing ceremonies, podium looks, and off-field apparel.
  • The brand previously designed Canada’s kits for Paris 2024 and has continued into the Milano-Cortina 2026 Winter Games.
  • The partnership focuses on performance, comfort, and a strong visual identity rooted in Canadian landscapes and culture.

A nice example: for Paris, athletes talked about details like breathable fabrics, adaptive fits, and thoughtful accessibility touches (like zipper pulls and braille elements).

What’s Special About the Current Outfits?

Recent Team Canada Olympic outfits by Lululemon have a few standout themes:

  • Bold maple leaf branding
    • Many pieces are anchored by a large red maple leaf motif, making the Canadian identity instantly recognizable on TV and in photos.
  • Topographic and landscape-inspired patterns
    • Designs use topographical map prints and gradients to reference mountains, ice, and Canadian terrain, especially in outerwear and podium jackets.
  • “Intelligent layering” for winter
    • For Milano-Cortina 2026, Lululemon emphasizes modular, layered pieces so athletes can adapt to changing winter conditions.
  • Adaptive and inclusive design
    • The kits incorporate features to better support Paralympians, including accessibility-minded closures and materials designed to avoid pressure points.

One commentator described the newer winter looks as darker and moodier compared to the classic bright-red puffers Canada used in previous Games, which has sparked plenty of online debate.

How People Are Reacting

Reactions online and in media have been mixed but passionate—very on-brand for Olympic uniform discourse:

  • Some fans and fashion writers praise the creativity, inclusive design, and the way the outfits tell a story about Canada’s landscapes and diversity.
  • Others aren’t sold on the darker palette or conceptual patterns, with jokes about quilted jackets and oversized maple leaves circulating on social platforms and forums.

This tension—between classic national imagery and more experimental, fashion- forward design—is part of what keeps “who made Canada’s Olympic outfits” a trending topic each Games cycle.

Quick FAQ

Q: So, who exactly made Canada’s Olympic outfits?
A: Lululemon designed and produced Team Canada’s current Olympic and Paralympic apparel.

Q: Do they design competition uniforms too?
A: Lululemon focuses mainly on ceremony, podium, and village wear; individual sport competition outfits can involve other technical suppliers depending on the sport and federation.

Q: Is this new?
A: Lululemon’s Olympic role ramped up with Paris 2024 and continues through Milano-Cortina 2026 as part of a broader partnership with Team Canada.

Bottom note: Information gathered from public forums or data available on the internet and portrayed here.