Bluey is owned and controlled by a mix of Australian creators and broadcasters, with commercial rights handled by the BBC’s commercial arm, not Disney.

Who legally owns Bluey?

  • The show Bluey was created and is produced by Australian animation house Ludo Studio in Brisbane.
  • The original Australian broadcaster is the Australian Broadcasting Corporation (ABC), which co-commissions the series with Ludo and holds rights in Australia.
  • BBC Studios (the BBC’s commercial subsidiary) holds the global distribution and merchandising rights to Bluey outside Australia.

In practical terms, that means:

  • Ludo Studio and ABC are the core Australian rights holders for the show itself.
  • BBC Studios “owns” the international commercial side: selling it abroad, licensing toys, books, clothing and other merchandise worldwide.

Does Disney own Bluey?

  • Disney does not own Bluey or Ludo Studio.
  • Disney has a licensing deal with BBC Studios that gives it broadcast/streaming rights to Bluey in territories like North America and some other regions, which is why it appears on Disney platforms there.
  • If that deal ended, Disney would lose the right to show Bluey but nothing about the underlying ownership of the series would change.

Quick FAQ style recap

  • Who created Bluey?
    Ludo Studio in Australia, led by creator Joe Brumm.
  • Who owns the brand and merch globally?
    BBC Studios manages global distribution and merchandising rights (outside some local carve‑outs), partnering with licensees for toys, books and magazines.
  • Who shows Bluey in Australia vs overseas?
    • Australia: ABC.
* Many international markets: BBC Studios as distributor, with Disney as a major broadcast/streaming partner in regions like the US and Canada.

Information gathered from public forums or data available on the internet and portrayed here.