Bundaberg Rum is owned by global drinks company Diageo , through its subsidiary, the Bundaberg Distilling Company in Australia.

Who owns Bundaberg Rum?

  • Bundaberg Rum (often called “Bundy”) is a dark rum brand produced in Bundaberg, Queensland, by the Bundaberg Distilling Company.
  • The Bundaberg Rum company and its distillery were sold in 2000 to Diageo, a British-based multinational alcoholic beverages company, which remains the current owner.

Bundaberg Rum vs Bundaberg soft drinks

There is often confusion between Bundaberg Rum and Bundaberg Brewed Drinks (the ginger beer/soft drink brand).

  • Bundaberg Brewed Drinks is a separate, family-owned company run by the Fleming family and is not owned by Diageo.
  • Both businesses are based in or associated with the town of Bundaberg, but only the rum brand is owned by Diageo.

Quick extra context

  • Bundaberg Rum has been produced since 1888 and is considered an iconic Australian rum brand.
  • Diageo uses Bundaberg Rum as part of its wider portfolio that also includes brands like Guinness, Baileys, and Captain Morgan, among others.

Information gathered from public forums or data available on the internet and portrayed here.