Diageo owns Casamigos Tequila. Originally founded by George Clooney, Rande Gerber, and Mike Meldman in 2013, the brand was acquired by Diageo in 2017 for up to $1 billion.

Origin Story

Casamigos started as a personal project among friends who wanted a smooth tequila they could enjoy daily without hangovers. Clooney, Gerber (Cindy Crawford's husband), and real estate developer Meldman experimented in Mexico, naming it "House of Friends" in Spanish. What began as batches for private use exploded in popularity, leading to commercialization.

The Big Sale

In June 2017, Diageo snapped it up for $700 million upfront, plus up to $300 million in performance incentives over 10 years—making Clooney Forbes' highest-paid actor that year despite no films. Founders stayed involved initially, tasting batches, but Diageo has owned and scaled it globally since.

Brand Today

Casamigos offers Blanco (unaged, crisp), Reposado (7 months oak-aged, caramel notes), Añejo (1-3 years, rich vanilla), and Mezcal Joven (smoky from Oaxaca pits). It's the fastest-growing super-premium tequila in the US, crafted from hand-selected Blue Weber agave.

TL;DR: Diageo has owned Casamigos since 2017, after Clooney, Gerber, and Meldman built it from a buddy project to a billion-dollar hit.

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