Celsius is an independent public company, not fully owned by Coke or Pepsi; its parent company is Celsius Holdings, Inc. , and PepsiCo currently owns a significant minority stake and is its key global distribution partner.

Who Actually “Owns” Celsius?

  • Celsius is produced and marketed by Celsius Holdings, Inc., a U.S.-based public company listed on Nasdaq under the ticker CELH.
  • PepsiCo does not own Celsius outright; instead, it holds a meaningful minority stake and acts as Celsius’ main distribution partner worldwide after a major investment deal in 2022.

PepsiCo’s Stake And Role

  • In August 2022, PepsiCo invested about $550 million in Celsius, becoming a primary shareholder and exclusive global distribution partner, which greatly expanded Celsius’ retail reach in the U.S. and abroad.
  • PepsiCo’s stake is large but still under a controlling level; Celsius continues to operate as a separate company with its own management team and board.

Biggest Shareholders And Control

  • As a public company, Celsius is owned by many institutional and individual investors; no single shareholder owns 100% of the business.
  • Historically, billionaire investor Carl DeSantis was one of the largest backers and major shareholders behind Celsius’ growth, though his role has diminished over time as the company scaled and brought in strategic partners like PepsiCo.

Why People Think “Pepsi Owns Celsius”

  • Fans and forum posts often say “Pepsi owns Celsius” because Pepsi handles distribution and has a sizable equity position, similar to how big beverage giants support smaller brands they may later consider acquiring.
  • Despite that perception, Celsius is still legally and operationally its own public company, and any full takeover by PepsiCo would require a separate acquisition deal that has not (as of the latest public info) been announced.

Information gathered from public forums or data available on the internet and portrayed here.