Dr. Squatch is currently owned by Unilever, which agreed in 2025 to acquire the brand from the growth equity firm Summit Partners.

Quick Scoop: Who owns Dr. Squatch?

  • Dr. Squatch is a men’s personal care brand founded in 2013 by entrepreneur Jack Haldrup.
  • The company grew rapidly and eventually took on investment from growth equity firm Summit Partners, which became its primary financial owner.
  • In June 2025, Unilever announced that it had signed an agreement to acquire Dr. Squatch from Summit Partners as part of its push into premium, fast‑growing men’s grooming.
  • The deal, reported at about 1.5 billion dollars, positions Dr. Squatch alongside Unilever’s other men’s brands such as Axe and Dove Men+.
  • After the acquisition, Dr. Squatch continues operating as a brand within Unilever’s personal care portfolio, with leadership emphasizing plans to scale internationally while keeping its “natural, humorous, digital‑native” positioning.

In simple terms: Dr. Squatch started as an independent startup, took on private‑equity backing, and is now part of Unilever’s global consumer‑goods empire.

TL;DR: If you’re wondering who owns Dr. Squatch today, it’s Unilever, which bought the brand from Summit Partners in 2025 and now controls it within its men’s personal care division.

Information gathered from public forums or data available on the internet and portrayed here.