Google owns Fitbit today.

Who owns Fitbit right now?

  • Fitbit is owned by Google LLC , which completed its acquisition of Fitbit in January 2021 in a deal valued at about 2.1 billion dollars.
  • After the acquisition, Fitbit was folded into Google’s hardware division, alongside products like Pixel phones and Pixel Watch.
  • Fitbit still exists as a brand, but it operates under Google’s umbrella rather than as an independent company.

Quick timeline

  1. 2007: Fitbit (originally Healthy Metrics Research) founded by James Park and Eric Friedman in San Francisco.
  1. 2015: Fitbit goes public via IPO and becomes one of the leading wearable brands.
  1. 2019–2021: Google announces and then closes the acquisition of Fitbit, bringing it into its devices and services ecosystem.
  1. 2024–2025: Under Google, Fitbit’s role shifts as Google pushes more into Pixel Watch and Wear OS, and gradually scales back some classic Fitbit lines.

What this means for users (latest news angle)

  • Data and privacy: Regulators in the US and EU closely scrutinized the deal over concerns about Google accessing health and fitness data; Google committed that Fitbit health and wellness data would not be used for ad targeting.
  • Product direction: Commentators now describe Fitbit as “a shell of its former self” as Google winds down Versa and Sense smartwatches and nudges users toward Pixel Watch instead.
  • Brand future: Analysts and tech writers see Fitbit evolving into more of a health/fitness services layer inside Google’s broader wearables ecosystem rather than a fully separate platform.

In short, if you’re asking “who owns Fitbit” in 2026, the answer is Google — and Fitbit’s identity is increasingly tied to Google’s Pixel and Wear OS strategy.

Information gathered from public forums or data available on the internet and portrayed here.